Placeholder Image Maker

Make a dummy image at any size to hold the space in a layout until the real picture arrives. Choose the colours, put your own label on it, and save as PNG, JPG, WebP or SVG. You do not need a file to start.

How to use it

A placeholder is a plain dummy picture used to fill a space while you are still designing.

  1. Choose a size Pick a common size from the list, or type your own width and height. The preview updates straight away.
  2. Add a label if you want Type something like "Hero image" so you remember what belongs there. The pixel size is shown too unless you turn it off.
  3. Set the colours Grey is the usual choice because it does not distract. Bright colours are useful when you want to see the edges of each box clearly.
Full instructions

Placeholder preview
Updates as you type — no need to press anything.
In depth

Boxes That Hold a Space: Working Faster with Dummy Images

A grey rectangle with a size stamped on it looks trivial, yet whole design teams run on them. Here is how to get the most from this maker: sensible sizes, labels that answer questions before they are asked, the pattern options, why the tiny SVG format is usually the winner, and a five minute mock up walked through end to end.

Screenshot: How to make a placeholder image
How to make a placeholder image as it appears when the page opens.

The problem a dummy picture solves

Layouts are usually built before their pictures exist. The photographer has not delivered, the client has not chosen, the product has not been shot. Waiting stalls the project; pasting in random photos causes worse trouble, because reviewers react to the photo instead of the layout, and half finished images have a way of sneaking into production.

A deliberately plain rectangle sidesteps both traps. It proves the layout at the correct dimensions, it is obviously temporary, and it carries its own specification so the eventual real image is made to fit. Web builders, slide makers, newsletter editors and app designers all lean on them daily.

Getting the size right

The Common sizes menu lists frequently needed dimensions, and picking one fills the width and height boxes for you. For anything custom, type directly into the two Size in pixels fields, marked W and H; each accepts from one up to eight thousand. The preview redraws as you type, with the exact dimensions echoed in the readout above it.

The small swap button between the fields trades width for height in one click. It earns its keep when you are producing portrait and landscape versions of the same slot, or when you typed the numbers the wrong way round, which everyone eventually does.

Labels are messages to your future self

The Label field takes up to sixty characters and prints them across the middle of the image. Use it to name the slot rather than describe the placeholder: Hero banner, Team photo, Chart goes here. Weeks later, when someone asks what belongs in the empty box on page four, the box itself answers.

Beneath it, the Show the pixel size box adds the dimensions to the image. Leave it ticked. When the real photograph is finally commissioned, whoever prepares it can read the required size straight off the mock up instead of measuring the layout or guessing.

Four patterns, four uses

The Pattern menu changes what fills the rectangle, and each option has a distinct job.

  • Plain is the quiet default, right for client facing mock ups where nothing should draw the eye.
  • Cross and frame draws a border with corner to corner diagonals, making the exact extent of the image slot unmistakable, ideal for checking alignment and spacing.
  • Diagonal stripes signal work in progress loudly; they are hard to mistake for a finished asset.
  • Grid overlays regular squares, handy when you want to judge scale or count proportions inside the slot.

Colours that stay out of the way, or refuse to

Two colour wells control the look: Background for the rectangle and Text for the label and size stamp. The defaults are a soft grey pair chosen to sit quietly inside any design, and for most mock ups you should leave them alone; a placeholder that competes with the layout defeats itself.

The exception is debugging. When a page is misbehaving and you need to see precisely where each image slot begins and ends, give every slot a loud colour, a different one per slot if needed. Nothing localises a layout bug faster than a screaming magenta rectangle sitting where it should not.

Why SVG wins, and when it cannot

The Save as menu offers PNG, JPG, WebP and SVG. The last one deserves the pitch. An SVG is a text description of shapes rather than a grid of pixels, and a rectangle with a label is about the simplest description possible, so the file often weighs a few hundred bytes. It also stays razor sharp at any display size, and you can open it in a plain text editor and change the colour or wording without revisiting this page.

Choose one of the pixel formats when the destination demands it: some office suites, email tools and upload forms only accept raster files. Pick JPG and a Quality slider appears, running from forty to one hundred; placeholders are flat colour, so even modest values look clean.

Worked example: a landing page in five minutes

Suppose you are sketching a product landing page and need three stand ins. First the hero: type fourteen hundred and forty into W and six hundred into H, label it Hero product shot, keep the grey defaults, choose SVG and press Download image.

Next the three feature tiles: set four hundred by three hundred, label it Feature tile, switch the pattern to cross and frame so the tile edges are obvious in review, and download once; the same file can be placed three times. Last, a portrait for the testimonial: three hundred square, label Customer photo, and use the swap button afterwards if the design flips it sideways. Total time, well under five minutes, and every slot in the mock up now states its own size.

The two small readouts above the preview

Sitting over the picture are two short pieces of text that are easy to ignore and useful once noticed. The first repeats the width and height in pixels, so you can confirm at a glance that the drawing matches the numbers you typed rather than a value you meant to change and did not.

The second reports how heavy the finished file will be, and it refreshes whenever you touch a setting. That makes it the quickest demonstration of why format choice matters here. Build a box at twelve hundred by six hundred and thirty, note the figure while the menu says PNG, then switch the menu to SVG. The picture is the same picture; the number beside it collapses to a tiny fraction of what it was.

What the SVG version quietly leaves out

The SVG is written as a short description rather than painted pixel by pixel, and the description it writes is deliberately spare: one coloured rectangle and one line of centred text. Two things therefore do not survive the switch. The Pattern menu has no bearing on an SVG, so the cross and frame or the diagonal stripes you were admiring vanish the moment you change format. And if the Label field has anything in it, the SVG prints your words on their own, without the pixel size added below.

Neither is a defect; both are the reason the file is measured in hundreds of bytes. When you want the stripes, or your label and the dimensions stacked as two lines, stay on PNG. The habit that saves confusion is to glance at the preview after choosing a format rather than before.

A second example: a printed newsletter

Different job, different numbers. You are laying out a four page newsletter that will be printed, and the photographs are still being chosen. Begin with the masthead strip: sixteen hundred into W, four hundred into H, label it Masthead, leave Show the pixel size ticked so both lines appear, and set the Pattern to Grid, which makes it easy to judge how much of that long strip a real photograph would actually fill. Download it.

Next the three story pictures, all nine hundred by six hundred, labelled Story photo. The print shop's software will not take SVG, so set Save as to JPG and pull the new Quality slider down to seventy; a flat rectangle with one word on it loses nothing there. Last, the author portrait at four hundred wide by five hundred tall. If the editor later turns that picture on its side, the swap button makes it five hundred by four hundred without retyping either number.

Small snags and their cures

Almost every complaint about these files comes down to one of five things.

  • The label runs off the sides of a wide, shallow banner: the lettering is scaled from the shorter side, so a long phrase still overflows. Cut it to a word or two.
  • You expected your label and the size on two lines and only got one: you are saving as SVG, which prints a single line.
  • The writing is barely visible: the Background and Text colours are too close in tone. Darken the text colour and check it again on screen before downloading.
  • The box behaves oddly in the layout even though it looks right: the width and height are the wrong way round. The dimension readout above the preview shows this immediately, and the swap button fixes it.

Habits that prevent later confusion

A few small practices multiply the value of these files.

  • Rename downloads to match the slot, hero, tile, avatar, rather than leaving generated names.
  • Keep the aspect ratio honest: a stand in at the wrong proportions validates nothing, because the real image will reflow the page.
  • Make one placeholder per distinct size, not one stretched everywhere.
  • Sweep them out before launch; the size stamp makes strays easy to spot in a final pass.

What this maker deliberately is not

It produces one image at a time, from settings, from nothing; there is no upload slot at all, and no batch mode, though regenerating at a new size takes seconds. It will not fetch stock photos, draw illustrations or fake a product shot, and that restraint is the point: a placeholder that looks real stops being a safe placeholder.

If what you actually need is to reshape an existing picture, the resize and crop tools elsewhere on this site are the right neighbours; this page is purely for the box that waits for them.

Local, instant, and fine without a connection

Every rectangle is drawn by your own browser at the moment you ask for it. Nothing about your project, sizes, labels or colour choices, is sent to any server, and there is no library of generated images kept anywhere but your downloads folder. Once the page has loaded, the internet is optional: on a train with no signal, the maker keeps producing files exactly as before, which is more than can be said for the placeholder services that build the image on someone else's machine.

Help

How to make a placeholder image

A placeholder is a plain dummy picture used to fill a space while you are still designing. It shows you how a layout will look before the real photos are ready.

Choose a size

Pick a common size from the list, or type your own width and height. The preview updates straight away.

Add a label if you want

Type something like "Hero image" so you remember what belongs there. The pixel size is shown too unless you turn it off.

Set the colours

Grey is the usual choice because it does not distract. Bright colours are useful when you want to see the edges of each box clearly.

Download it

Click Download image. Choose SVG if you want a tiny file that stays sharp at any size.

SVG is usually the best choice here

A placeholder is just a coloured rectangle with some text, and an SVG describes exactly that in a few hundred bytes. It stays perfectly sharp at any size, and you can even open it in a text editor and change the colour by hand. Use PNG or JPG only if the software you are pasting into does not accept SVG.

Good to know

No file needed to start

Unlike the other tools here, this one makes an image from nothing. Just set a size and download.

Works offline

Everything is drawn by your browser. Once the page has loaded you can disconnect from the internet and keep making images.

Use the pattern option

The cross and frame pattern makes it obvious where each image box starts and ends, which helps when you are checking spacing in a layout.

Keep the size label on

Having the pixel size printed on the image saves a lot of guessing later when you are working out what size the real picture needs to be.

Common questions

What is a placeholder image for?
It fills the space where a real picture will eventually go, so you can check that a design or web page looks right before the final images exist.
Do I need to upload anything?
No. This tool creates the image from scratch. There is nothing to upload and no file to choose.
What size should I use?
Match the space in your design. If you are unsure, the list of common sizes covers most website and social media needs.
Why choose SVG?
It is a very small file, often under a kilobyte, and it stays sharp no matter how big you scale it. Perfect for a simple coloured box with text.
Can I make lots at once?
Not in one click, but changing the size and downloading again takes only a couple of seconds, and there is no limit on how many you make.
Can I use these in a real website?
Yes, they are ordinary image files with no restrictions. Just remember to swap them for real pictures before you go live.